Online shopping is the go-to solution for many buyers across the globe. By simply visiting a website, you can conveniently find various products and compare their prices. Online stores often also offer attractive promotions like buy-1-take-1 deals and huge discounts.
However, cyberthreats like phishing attacks, data breaches, and malware are also increasing as internet shopping becomes more popular. As such, it is important for every business owner that receives and stores customers’ confidential information to implement robust security measures on their websites. Installing a security certificate helps you achieve just that and more. Here we list three good reasons why you should do so immediately.
#1. Keep confidential information safe
Security certificates keep sensitive information safe by encrypting all incoming and outgoing sensitive data like credit card numbers, username, password, and email address. This ensures sensitive details entered on your website will be unreadable to everyone except for the server the information was intended for.
An MSP like Zentech I.T Solutions can help you implement this solution and ensure your website is guarded by security certificates like SSL and TLS so credit card or bank account information are sent and charged securely to the merchant account.
#2. Establish trust with customers
No business wants to find itself dealing with a reputation-damaging lawsuit as a result of having customers' financial data compromised. When you take steps to protect your website -- and your clients' data -- by installing security certificate that can be recognized worldwide, you’ll experience a rise in website traffic, revenue, and positive user reviews. What's more, it will likely result in more repeat customers and increased brand awareness.
#3. Get higher search rankings on Google
Ranking high on Google can help you get more traffic, close more sales, and enjoy bigger profits. But your website can get higher rankings only if they’re using HTTPS (Hyper Text Transfer Protocol Secure), a tool that keeps transaction details safe via encryption. However, your website will be able to use HTTPS only if it’s equipped with a security certificate like SSL or TLS.
How to protect your website?
Once you've decided to get a security certificate for your online store, choose a trusted IT services provider who can guarantee complete safety. These providers will issue certificates only to companies that have gone through rigorous identity checks, assuring your customers that the website where they're making a transaction is highly secure. The rigorousness of the validation process will depend on the type of security certificate you choose, so the stricter your certificate is, the safer your website is for your customers.
An MSP like Zentech I.T Solutions offers various types of security certificates that suit your budget and needs. We’ll help you install business-specific certificates to secure all your web transactions.
Which type of security certificate should I choose?
Many companies have chosen SSL certificates for their websites, but if you want to be ahead of the game, you can go for TLS 1.1 or higher, as this prepares you for PCI-DSS's upcoming regulation for businesses to forgo SSL and early TLS and implement TLS 1.1 or higher instead, on June 30.
Zentech I.T Solutions ensure your security certificate are of the highest level so you’re always assured that all information passing through the website are fully encrypted and safe from any malware and man-in-the-middle attacks. Talk to our experts today if you’d like to get one right now or you’d like to know more about it.
